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Zee’s Chief Growth Officer Ashish Sehgal says multiple measurement systems could fragment market, urging stakeholders to strengthen BARC
Over 5,000 panels have been ordered to be fitted at premium homes to measure their CTV consumption
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth...
Shashi Shekhar Vempati is the former CEO of Prasar Bharati
Bikramjit Chaudhuri is currently associated with Datamatics Group of Companies as Global Head of Data Science & Advanced Analytics
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system...
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against...
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry...
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole...
The data will be released every Thursday
A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data
Asks ratings body why it didn’t proactively disclose the MIB order
Profit down 60% to Rs 33.57 crore
Jha stepped down as the Managing Director of Nielsen India in April
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...
However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed to continue displaying advertisements claiming...
As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping...
The network added that even amidst the absence of BARC ratings, its news biz has continued to grow stronger and digital news revenue rose over...
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership...
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...
Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020 has been one of the...
As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP...
Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to cater to what Indians want...
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems to be working just fine...
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...
In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility...
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and...
As per BARC data, the tournament has registered 3.42 billion viewing minutes in the first eight matches of 2020-21 as compared to 3.16 billion viewing...
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact...
Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for...
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the controversy over criticism that the...
The ratings agency has reduced its net loss to Rs 5 crore for the fiscal ended 31st March 2020 from Rs 17 crore in the...
Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not be any change in the...
Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has renamed Impressions'000 as AMA'000 i.e....
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was a divided house among broadcasters...
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a...
In a chat with e4m, Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on strategic tie-ups with OTT platforms...
The spike has been the highest in Aug-Oct when compared to the same period in 2019 The advertising volume in the education sector grew 3...
Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the television industry grapples with the...
As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16 of 2015 The festive...
Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus areas and more A little...
As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's...
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...
As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the...
Punit Goenka, MD & CEO, Zee Entertainment Enterprise Limited, has been elected as the new Chairman of TV Viewership measurement company, BARC India by the...