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Marketing Moments
Interim Budget 2024: What does media & advertising industry expect?

Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates....

By Team PITCH

Marketing Moments
'Brand messaging for South does not change, but how we...

Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit....

By Team PITCH

Marketing Moments
2023 adland business review: Cheers for some, challenges for others

While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups....

By Tanzila Shaikh

Marketing Moments
World Mental Health Day: How the adland cares for its...

Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about....

By Tanzila Shaikh

Marketing Moments
CSK-GT match viewership touches 2.5 crore: JioCinema

According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus....

By Team PITCH

Marketing Moments
No magazine cover should have 1 woman and 9 men

Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders....

By Mithila Saraf

FEATURED
WOULD AD BAN HELP DEAL WITH CHILD OBESITY? - INDIAN...

The Mayor of London, Sadiq Khan recently proposed to ban adverts for foods high in fat, salt and sugar from....

By pitchteam