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BrandTalk
Combination of creativity with problem-solving makes a winning campaign: Ahmed...

Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in....

By Tanzila Sheikh

Marketing Moments
Media industry eyes AdEx growth basis exciting Q4 results

TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last....

By Kanchan Srivastava

Marketing Moments
The Great Khali and Rohan Joshi make an effervescent duo...

The two have starred in a four-film campaign for the new beverage brand

By Team PITCH

Marketing Moments
Johnson & Johnson spent Rs 333.66 crore on advertising in...

The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in....

By Javed Farooqui

Marketing Moments
Can liquor brands sail through ASCI restrictions on surrogate ads?

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and....

By Misbaah Mansuri

Marketing Moments
Spends on mobile advertising to witness a spike: Report

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led....

By Misbaah Mansuri

Marketing Moments
Will advertiser interest in cricket see a hike after India’s...

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster....

By Misbaah Mansuri

Marketing Moments
CCPA issues warning to ads that claim to 'boost immunity',...

The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh....

By Team PITCH

Marketing Moments
Is Rishabh Pant the soon-to-be blue-eyed boy of the brand...

Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports....

By Misbaah Mansuri

Marketing Moments
ASCI bans surrogate ads of 12 liquor companies: Report

The brands have been accused of alluding to banned products in their advertisements The Advertising Standards Council of India (ASCI)....

By Team PITCH