ad-revenue

By criminalising real-money gaming and its promotion, the Bill threatens one of the fastest-growing sources of India’s advertising economy.

Platform’s $1.8B ad revenue forecast for 2025 sparks interest from Indian tech, real estate, and entertainment marketers.

Amazon's first-quarter earnings report surpassed Wall Street expectations with revenue rising to $155.7 billion, a 9% increase year-on-year

In this deep dive, e4m explores how after years of being counted out, print media is seeing renewed advertiser interest, upward rate revisions, and deeper...

With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help...

Industry players say urban markets will see a surge in radio ad revenue as it continues to be an adaptable, multi-platform advertising solution and a...

Alphabet plans to pump $75 billion in 2025 for expanded Shorts ad formats, Gemini AI-powered audience targeting, and Google Cloud integrations

Robust infrastructure, tech integrations and AI-powered dynamic creatives are expected to propel the growth of DOOH in the region

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year

Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts

However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues

Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for...

The newspaper group’s average cost for newsprint has reduced from a high of Rs 63,500 PMT in Q2 FY23 to around Rs 51,500 PMT in...

While some digital marketing experts shared Google's SGE could lead to a drop in traffic & publisher ad revenue, others said the impact would depend...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are...

Google has posted about 13% gain in revenue from Search and 15% in YouTube ads

Google India has reported gross ad revenue of Rs 28,040 crore in FY23

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

PAT margin decreased to 13.6% in FY 2022-23

The group’s total revenue has increased by 21%; circulation revenue by 1.5%

He also stated that his priority is to reverse the negative cash flow

CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend

While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital

An international publication has accessed internal documents that pointed to Twitter's crisis in ad revenue, which stands at $88 million for the five weeks between...

With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers

Speaking to analysts during the Q2 FY21 earnings call, the company also discussed NTO 2.0 impact on...

As part of the third quarter 2020 results, Twitter has reported 14% total revenue growth to $936 million and 29% jump in Average Monetizable Daily...

The number of daily active users stands at 1.82 billion on average for September 2020, an increase of 12% year-over-year Facebook has reported financial results...