Tags STORY
Marketing Moments
AI-powered Search Generative Experience won’t hit publisher rev or traffic:...

While some digital marketing experts shared Google's SGE could lead to a drop in traffic & publisher ad revenue, others....

By Shantanu David

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
Print ad volume up but have the rates dropped?

Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital....

By Chehneet Kaur

Marketing Moments
Google Q4 ad revenue up 11%

Google has posted about 13% gain in revenue from Search and 15% in YouTube ads

By Team PITCH

Marketing Moments
Google India posts 12% jump in FY23 ad revenue

Google India has reported gross ad revenue of Rs 28,040 crore in FY23

By Team PITCH

Report Watch
Programmatic ad revenue in India expected to reach Rs 394...

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by....

By Team PITCH

Report Watch
Programmatic ad revenue in India expected to reach Rs 394...

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by....

By Team PITCH

Marketing Moments
FY23 Poor Show: Broadcasters see drop in ad rev

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

By Aditi Gupta

Marketing Moments
HT Media ad revenue sees 12% uptick in FY23

PAT margin decreased to 13.6% in FY 2022-23

By Team PITCH

Marketing Moments
DB Corp ad revenue up 25% in FY23

The group’s total revenue has increased by 21%; circulation revenue by 1.5%

By Sonam Saini