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Marketing Moments
Disney+ Hotstar unveils 8 sponsors ahead of ICC World Cup...

The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and....

By Team PITCH

Marketing Moments
IPL franchises mulling public listing & raising pvt equity funds:...

Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard

By Team PITCH

Marketing Moments
BARC India’s revenue marginally up to Rs 323 crore in...

Profit down 60% to Rs 33.57 crore

By Sonam Saini

Marketing Moments
'ICC World Cup is the right turning point for the...

e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this....

By Team PITCH

Marketing Moments
Cinematograph Amendment Bill 2023 passed: Industry lauds move to curb...

With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making....

By Team PITCH

Marketing Moments
Brands may spend 15-20% more on Onam advertising this year

While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by....

By Nilanjana Basu

Report Watch
IPL brand value climbs 80% from last year: Report

The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2....

By Team PITCH

Marketing Moments
Hindi news channel India Daily Live to be launched today

The channel is led by senior journalist Shamsher Singh

By Team PITCH

Report Watch
Google, Amazon, YouTube, WhatsApp, Flipkart named top Indian brands: Havas...

Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of....

By Team PITCH

Marketing Moments
'We are not in the business of stunts’

Tina Allan, FCB Global Partner, Data Science and Connections talks about the future of the legacy agency, Cannes wins and....

By Neeta Nair