Tags STORY
Marketing Moments
‘If you build content with the right reach and relevance,...

e4m Content Jam 2023 brought together industry heads to share insights on measuring the ROI, power and relevance of content....

By Team PITCH

Marketing Moments
‘Transparency & responsible data practices to be the pillars of...

Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the....

By Team PITCH

Marketing Moments
Ecommerce gives a brand a lot of scope for trial...

At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit....

By Team PITCH

Marketing Moments
MarTech in 2023: What caught CMOs’ attention?

With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics....

By Team PITCH

Report Watch
Ad volumes see 19% growth in first 39 matches of...

This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of....

By Team PITCH

Marketing Moments
Mastercard’s ‘Har Fan Hai Priceless’ campaign enhances fans’ experience at...

As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and....

By Team PITCH

Marketing Moments
Ad interrupted: When a cricket match ends too soon, what...

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can....

By Nilanjana Basu

Marketing Moments
India-Pak World Cup clash: Industry abuzz with ad inventory chatter

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but....

By Aditi Gupta

Marketing Moments
Pitch BFSI Marketing Awards 2023: Policybazaar takes home ‘Brand of...

The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI

By Team PITCH

Marketing Moments
ICC World Cup 2023: 2.5 crore viewers watched Ind-Aus match...

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then....

By Team PITCH