Tags STORY
Marketing Moments
‘Kaala teeka’ campaign row: A case of coincidence?

Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out....

By Tanzila Shaikh

Marketing Moments
E4M Exclusive: Cannes Lions 2023: Two leading agencies send ‘similar’...

The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?

By Tanzila Shaikh

Marketing Moments
India wins 19 Pencils and 37 Merits in The One...

Leo Burnett India and DDB Mudra Group won gold metals

By Team PITCH

Marketing Moments
IPL 2023: Disney Star seeks higher ad rates for playoffs

The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds

By Sonam Saini

BrandTalk
Combination of creativity with problem-solving makes a winning campaign: Ahmed...

Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in....

By Tanzila Sheikh

Marketing Moments
Pitch Perfect: Radio on a roll this IPL

From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull

By Team PITCH

Marketing Moments
16 new categories & 75 new brands advertised in first...

According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it....

By Team PITCH