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Marketing Moments
SBS Biotech, Maruti Suzuki, Kia top advertisers in Print during...

During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space

By Team PITCH

Marketing Moments
Consumer durables advertising on TV grew 2.5X in H1

According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV....

By Team PITCH

Marketing Moments
Over 6100 brands advertised on TV during Jan-Mar 2023: TAM

According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 %....

By Team PITCH

Marketing Moments
IPL 2023: 19 new categories & 95 new brands advertised...

According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan....

By Team PITCH

Marketing Moments
Print ends year with marginal dip thanks to H2 ad...

As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered....

By Tasmayee Laha Roy

Marketing Moments
No major impact on ad volumes in news ratings blackout

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....

By Tasmayee Laha Roy

Marketing Moments
Radio saw 5 times rise in average ad volumes/day in...

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and....

By Noel D'souza

Marketing Moments
Music genre sees 2.8 times rise in ad volumes in...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz....

By Team PITCH

Marketing Moments
Movie genre sees 11% rise in ad volumes in 2020...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020,....

By Team PITCH

Marketing Moments
Life without BARC data: Direct market feedback becomes the new...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....

By Tasmayee Laha Roy