Marketing Moments STORY
Marketing Moments
BluSmart introduces the #SmartCitizen campaign to encourage India to vote

This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and....

By Team PITCH

Marketing Moments
Hafele Welcomes Sachin Tendulkar as Brand Ambassador

As a brand ambassador, Tendulkar will collaborate closely with Hafele to amplify the brand’s purpose, Maximising the value of space.....

By Team PITCH

Marketing Moments
Elections 2024: News channels expect 25-30% jump in ad revenue...

Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls

By Chehneet Kaur Sonam Saini

Marketing Moments
Cadbury Perk and Alia Bhatt ask people to ‘Take it...

Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’

By Team PITCH

Marketing Moments
MasterChow ropes in chef Ranveer Brar as brand ambassador

Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers

By Team PITCH

Marketing Moments
Manforce Condoms unveils new campaign #votingvirgin

Campaign urges first-time voters to actively cast votes in the General Elections

By Team PITCH

Marketing Moments
Agilitas Sports Acquires Long Term, Exclusive License of the iconic...

License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business

By Team PITCH

Marketing Moments
Finolex Cables launches innovative OOH campaign

One of the hoardings features a live fan symbolically giving air to actor Kiara Advani

By Team PITCH

Marketing Moments
Doordarshan gets new logo

The revamped logo has a saffron-coloured look

By Team PITCH

Marketing Moments
Havas Play inks strategic partnership for Valvoline and Lucknow Super...

This association will further strengthen the brand perception of the lubricant behemoth

By Team PITCH

Marketing Moments
Network18 revenue jumps 50% in FY24

Network18’s TV news business recorded a jump of 28% in its revenue in the fourth quarter of FY24

By Aditi Gupta

Marketing Moments
Goafest 2024 from May 29-31 in Mumbai

The relocation has been done in consideration of the Lok Sabha elections

By Team PITCH

Marketing Moments
Netflix adds 9.3 million subscribers in Q1

The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis

By Team PITCH

Marketing Moments
As Lok Sabha elections begin today, marketers vote for vernacular...

Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond....

By Shantanu David

Marketing Moments
T20 World Cup: Disney Star keeps ad rates unchanged

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it....

By Team PITCH