Chehneet Kaur STORY
Chehneet Kaur

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Marketing Moments
We must acknowledge the shift towards OTT platforms and adapt...

MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls....

By Chehneet Kaur

Marketing Moments
Lalita ji: The no-nonsense homemaker who wrote a new lesson...

As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry....

By Chehneet Kaur

Marketing Moments
Sun TV PAT up 5% in Q3 FY24

The revenues were up 3.3% at Rs 885 crore

By Chehneet Kaur

Marketing Moments
Print’s ad spend share drops 15% in last 7 years

According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with....

By Chehneet Kaur

Marketing Moments
Health insurance is a category for all seasons & reasons:...

Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of....

By Chehneet Kaur

Marketing Moments
5 tasks awaiting MIB Secy Sanjay Jaju

Even though Jaju's experience across industries speak for him, not all seems a cakewalk as a host of unfinished tasks....

By Chehneet Kaur

Marketing Moments
Paytm crisis: What's at stake for the homegrown fintech major?

Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value....

By Chehneet Kaur Kanchan Srivastava

Marketing Moments
Sanjay Jaju, the new I&B Secretary: Bureaucrat who has been...

Sanjay Jaju has helmed various public service roles across departments and earned several laurels

By Chehneet Kaur

Marketing Moments
The future of TV is a combination of mass reach...

At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead,....

By Chehneet Kaur

Marketing Moments
Lok Sabha polls to boost OOH biz by 25%: Experts

As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities....

By Chehneet Kaur

Marketing Moments
Ram Mandir: News channels hike ad rates as advertisers’ interest...

Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response....

By Chehneet Kaur

Marketing Moments
FPJ 'raddi' ad row: Need for fresh IRS, ABC surveys,...

Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research....

By Chehneet Kaur

Marketing Moments
D2M will help BARC in audience measurement: Apurva Chandra

The MIB Secretary deep-dived into the scope and potential of direct-to-mobile broadcasting, which is touted to make audience measurement much....

By Chehneet Kaur

Marketing Moments
CCPA drafts guidelines to curb misleading coaching institute ads

The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless....

By Chehneet Kaur

Marketing Moments
D2C players gear up to fly higher in 2024

Sustainability, innovation, personalised experiences and premiumisation expected to give D2C players more scope for growth this year

By Chehneet Kaur