Chehneet Kaur STORY
Chehneet Kaur

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Marketing Moments
'Laneige's ultimate motive is to be a part of every...

Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India....

By Chehneet Kaur

Marketing Moments
Peach Fuzz: Brands ride onto the Pantone colour of 2024

As brands paint themselves in Pantone's Colour of the Year 'Peach Fuzz', branding experts weigh in on whether this move....

By Chehneet Kaur

Marketing Moments
2023: OOH's year of resilience & resurgence

Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the....

By Chehneet Kaur

Marketing Moments
2023: Radio sings no swan songs but hits right notes...

Top players from the radio sector look back at the many wins of the year and speak about uniting as....

By Chehneet Kaur

Marketing Moments
From Snoop giving up ‘smoke’ to Kohli feuding with Puma,...

Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse....

By Chehneet Kaur

Marketing Moments
2023: A year of revival for the print

Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were....

By Chehneet Kaur