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Ad rates too typically go up 40-50% during elections, say industry experts
In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns....
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for....
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the....
B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content....
The hyperlocal nature of radio allows real estate players to target specific geographic areas, reach potential buyers or renters, shared....
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets,....
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises....
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and....
Shivam Ranjan, Head of Marketing, APAC, Motorola, shared with e4m how the brand plans to market their Edge 50 series....
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival....
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Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting....
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per....
Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names
