wpp-media

DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape

The appointment covers media strategy and buying across 70+ markets, while Ogilvy has been named Mastercard’s global community management partner

The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad

In its unusual trading update, the agency cites macro pressures and decline in new business

Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift

In an internal mail, Prasanth Kumar, CEO - GroupM South Asia, shared insights into the transformation of GroupM’s brand identity to WPP Media

Prior to this, Ghosh was with GroupM’s Motivator as Managing Partner and Office Head

Toby Maclachlan has been appointed as Head of Creative Strategy

WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa

The mandate covers media planning and buying, digital strategy, and execution

Stephanie Prager joins from Publicis, where she held the role of Client President, while Caroline Foster Kenny joins from VML, where she served as Global...

Core media agencies Mindshare, Wavemaker, and EssenceMediacom will retain their identities within the new entity and operate under a shared ecosystem powered by WPP Open