The ETPL is set to get underway from July 15 – August 3, 2025
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Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that...
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand...
Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say...
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on...
While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided on the impact on their...
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive...
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why...
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The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for...
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Mia and RCB will be part of the #SheGotGame campaign
The 13 sponsors are collectively for both TV and digital
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas
According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15
One of the campaigns, the Super Over Extra Earnings contest, was a quiz-based one like a Super Over in T20 Cricket Club FM, the radio...
World’s Toughest T20 reaches a new highpoint with Prof Dean Jones & team taking on rival KIWI Scott Styris & team in a debate moderated...
The third day of Goafest 2018 saw Sania Mirza, the ace tennis player talking about the importance of sports. She highlighted the fact that sports...
Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...