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Marketing Moments
Amitabh Bachchan as 'Ashwatthama' primes Team India for the 'Mahayudhh'...

The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD

By Team PITCH

Marketing Moments
T20 World Cup 2024: Disney+ Hotstar assures advertisers reach of...

The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30....

By Team PITCH

Marketing Moments
T20 World Cup: Disney Star keeps ad rates unchanged

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it....

By Team PITCH

Marketing Moments
Mia by Tanishq renews partnership with RCB Women T20 team

Mia and RCB will be part of the #SheGotGame campaign

By Team PITCH

Marketing Moments
Ind vs Afghanistan T20 series: Viacom18 ropes in 13 sponsors

The 13 sponsors are collectively for both TV and digital

By Team PITCH

BrandTalk
We believe we have democratized sports viewership in India: Anup...

Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans

By Shantanu David

Marketing Moments
‘It’s not man vs machine, it is man with machine’

On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to....

By Team PITCH

Marketing Moments
CSK-GT match viewership touches 2.5 crore: JioCinema

According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus....

By Team PITCH

Marketing Moments
IPL 2023: Disney Star seeks higher ad rates for playoffs

The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds

By Sonam Saini

Marketing Moments
16 new categories & 75 new brands advertised in first...

According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it....

By Team PITCH