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Marketing Moments
BCCI announces SBI Life as Official Partner for domestic &...

The partnership will begin with the three-match ODI series against Australia starting September 22, 2023

By Team PITCH

Marketing Moments
BCCI made Rs 27,411cr from media rights, sponsorships, rev shares...

The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's....

By Team PITCH

Marketing Moments
Asia Cup: Disney Star seeks Rs 26 cr for TV...

The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the....

By Team PITCH

Marketing Moments
Taking a hit: Why has BCCI slashed lead sponsorship price...

The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and....

By Team PITCH

Marketing Moments
Worth a shot: Why are brands teaming up with non-cricket...

e4m explores the audiences' interest in sports other than cricket and how it is working out for brands

By Tanzila Shaikh

Marketing Moments
Disney+ Hotstar gets 9 sponsors onboard for 'Paytm India vs...

Dream11 is the 'co-presenting' sponsor, with ICICI Bank and Tata Cliq roped in as the ‘powered by' sponsors Disney+ Hotstar....

By Team PITCH

Marketing Moments
Will 2021 see the return of Chinese sponsors?

As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that....

By Ruhail Amin

Marketing Moments
Startups sidelining big brands as sponsors: Is the trend here...

It all started with IPL 2020 when established brands were sidelined by....

By Ruhail Amin

Marketing Moments
Paytm supports BCCI Women’s T20 Challenge 2020 as the Official...

Paytm has today announced its association with the Board of Control for Cricket in India (BCCI) as Umpire Sponsor....

By Team PITCH