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Featuring the witty line “Since the nights aren’t gonna be tandoori anymore,” the hoarding reframed the conversation around tandoori cravings while spotlighting the Prestige OTG

Dentsu’s latest forecast points to AI-led marketing, retail media expansion and live sports monetisation with India projected to accelerate past $15 billion in spend next...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

As per the financial results, Jio Platforms’ total subscriber base as of December 2024 stands at 482 million

Floating rate for TV spots (SD + HD) is Rs 18 lakh for a 10-sec slot; on Digital - IPL mobile ads have been priced...

While as per JioStar’s RIO, the Star Value Pack Hindi and SVP Hindi Basic packs SD channels are priced at Rs 110 each, SPNI and...

As per the CCI order, 7 TV channels—Star India’s Hungama, Super Hungama, Star Jalsha Movies, Star Jalsha Movies HD, & Viacom18’s Colors Marathi, Colors Marathi...

Others joining the board are James Murdoch, Mohammed Ahmed Al-Hardan, Jyoti Deshpande, and Shuva Mandal

As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights

As per reports, Viacom18 has posted a 75% jump in revenue to Rs 8,032 crore in this FY

As per media reports, Viacom18 and Walt Disney's Star India hope to complete the merger by October

As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on competition in areas like cricket...

The next step is to secure over 75% votes from stakeholders in favour of the merger; more approvals needed from NCLT, regulatory bodies and stock...

Guest Column: Tanmay Shah-Founder and CEO of FridayFictionFilms writes how Guerrilla marketing continues to be a powerful tool for filmmakers

As per a media report, Viacom18’s restructuring, which comes close to the RIL-Disney merger announcement, will see Anil Jairaj, Viacom18 Sports CEO, reporting to Kiran...

In the aftermath of the Zee-Sony merger fallout and the subsequent crashing of its shares, Punit Goenka may have to soon find a partner for...

Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

This campaign has been created by Publicis Worldwide India

Industry insiders believe that the likely Reliance-Disney merger could have a monopolistic approach if the Zee-Sony merger does not go through

We take a closer look at where the two mergers stand as per their market values and shares

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing...

Post the acquisition, IMG-R will become a wholly-owned subsidiary of the company and will be rebranded Reliance Industries Ltd (RIL) has entered into definitive agreements...

The Whopper 360 campaign, conceptualised by Foxymoron, allows users to have some fun while acknowledging how we all got #GrilledBy2020 The year 2020 has thrown...

Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service ...

The channel will host varied content right from music, unscripted celebrity content, animation, news to lots more Rana Duggubati...

Vision-Box is announcing that it is opening a new office in New Delhi, India, strategically expanding the company’s worldwide presence. The new regional...

Emami Limited, one of the leading FMCG companies in India, has entered into an agreement for strategic investment in Brillare Science Pvt Ltd (“Brillare”) through...

The creative process for creating a new brand is quite similar to how a chef prepares a new recipe. We first assemble high quality ingredients...