The intense quick comm race has been unfolding not only on roads but also on social media platforms where leading players are battling it out...
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Q-Comm allows brands to connect directly with shoppers and as the medium scales, more advertisers are expected to shift budgets to leverage its real-time impact,...
With AI offering personalised experiences, large e-commerce players are using custom enterprise-grade AI solutions; affordability of SaaS models has democratised access for smaller players too
Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns
In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts
Quick commerce platforms have proven their relevance by addressing the need for speed & convenience, shared Meghna Apparao, Director of E-Commerce & Retail, India, at...
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have...
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their...
Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need for speed' propositions are to...