Campaign uses real-time emotion detection and food-order mapping to deliver hyper-contextual content recommendations
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Among the other winners are ZEEL, Mindshare India, Wavemaker, Havas Media Network India, Shemaroo Entertainment, Times Network and Starcom
The win follows a multi-agency pitch
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Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off...
Primex has bagged the account for the third consecutive time
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A post on LinkedIn by Amazon Prime Video social media strategist Saumyaa Chitravanshi says that the platform is looking out to collaborate with social media...
Prior to this, Keisuke Oishi was the GM/Director of Amazon Music Japan
From Squid Game to Singham Again, several OTT platforms have been collaborating with influencers and content creators as a marketing strategy
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Sonia Huria stepped down as Head of Communications – APAC at Amazon Prime Video in September 2024
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As per reports, Amazon Prime Video users will now be able to log in from a maximum of 5 devices
Gaurav Gandhi, Vice President, Asia-Pacific & MENA, Amazon Prime Video, has been nominated for the e4m Influencer of the Year 2023 award
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say...
The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform
#SachMeinTooMuch is a TV and digital commercial that showcases slice-of-life situations
OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources
Announces new multi-year licensing deals and co-productions with major Indian film studios
The film is being showcased across digital and OTT channels. Prime Focus Technologies (PFT), announced that it has delivered a digital commercial for the rebranding...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
The campaign is led by Ishq FM’s evening prime time jock, RJ Lucky 104.8 ISHQ FM kick-starts the New Year with a brand-new campaign ‘ISHQ...
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...
Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...
Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service ...
This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the...
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...
The line-up is in addition to the platform's foray into live sports with the acquisition of New...
The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season Amazon Prime Video today announced its first...
BharatMatrimony, India’s leading matrimony service, today announced the launch of Prime, a membership service that offers 100% ID verified profiles. To...
The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index We are living...
The film has been conceptualized and created by Crescent Group Jaquar Group has launched a new range under Queen’s Prime. To announce the launch, they...
Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV Dish TV India Limited,...
Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...
Prime Minister Modi turns 68 today and will be celebrating his birthday in his parliamentary constituency of Varanasi today. India has seen tremendous progress under...
~ Now more ways to enjoy your favourite music on Amazon Prime Music – Just ask Alexa to play recently heard songs, songs...
Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...