Prior to his elevation, Rak El Noumeir held the role of Vice President Insights & Analytics, Africa, Middle East and South Asia Sector at the...
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With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to innovate, inspire trust, and stay...
The campaign has been conceptualised and executed by Leo India
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Om Jha was earlier Director - Media, Data, Marketing Capabilities and Partnerships for nearly 3 years at PepsiCo
Building on the "Darr Ke Aage Jeet Hai" ethos, the campaign highlights the camaraderie between Hrithik Roshan and Salman Khan
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Nitin Bhandari will succeed George Kovoor, who will retire on March 31, 2025
Net revenue was $22.5 billion for Q2 2024, which was a less than 1% growth for the brand YoY
Addresses the importance of nutrition, infused with cultural reverence; a comprehensive 360-degree surround campaign planned across multiple platforms
On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years
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The brand has unveiled new global branding in India
The partnership is aimed at deepening Slice®’s connect amongst consumers
Pepsi has taken over iconic global locations for unveiling its first major global redesign in fourteen years
In this conversation, Sravani Babu, Associate Director & Category Lead - Quaker, PepsiCo India, shares the motivation behind Quaker’s portfolio expansion, customer behavioural insights and...
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
Incumbent Ahmed ElSheikh may take on a global role early next year, said a news report
Sahni, Category Lead - Doritos, PepsiCo India, talks to e4m about the launch of corn chip product Dinamita, crafting a TVC, the focus on digital...
The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’
As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world
Mass awareness drives to be organized in partnership with SEEDS and Government authorities to promote vaccination amongst the population at large PepsiCo Foundation has partnered...
Beverage brand unveils latest TVC in its ‘Think Fresh’ series This summer, 7UP®, the refreshing clear drink with Natural Lemon flavor is all set to...
Beverage brand encourages consumers to practice social distancing this Holi Last year has been an unprecedented year and with the upcoming festival of colours,...
Unveils a refreshing new TVC with brand ambassador, Salman Khan This summer, consumers will be in for a treat as Pepsi® promises to quench their...
An innovative turn to showcase importance of saving energy in a fun and quirky manner Giving a refreshing take to energy saving, beverage brand Sting®...
Distributes over 45,000 masks along with sanitizers as part of hygiene kits Ahead of the Kumbh purva vaishanav baithak, Vrindavan, Mathura 2021, PepsiCo India today...
Verma joined Zomato a year back Zomato CMO Gaurav Verma has said that he has moved out of the food delivery platform. He made the...
To provide hygiene kits consisting of masks and sanitizers to over 40,000 families of farmers, truck drivers, factory workers, salespeople, retailers, and delivery executives...
Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles Avon has announced the appointment of Jayant Kapre as the...
Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur In a bid to connect customers with their favourite...
Overall, PepsiCo India has upped its commitment to provide over 7 Million meals. The company had recently Partnered with Akshaya Patra Foundation and Smile Foundation...
All new anthem Swag Se Solo features Bollywood icon, Salman Khan Ahead of Valentine’s Day, PEPSI® is all set to celebrate the week...
Pepsi® India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports.
Developed by the Publicis Groupe, Dubai, the campaign includes a series of videos that pay tribute to Indian farmers Celebrating its 30 years partnership with...
Ropes in Samantha Akkineni to celebrate progressive thinking with ‘Kaarasaaramana Sindanai Daan’ (Khayal Toh Chatpata Hai) positioning Kurkure, India’s loved snack...
PepsiCo India recently announced the introduction of a new category in the salty snacks industry with Kurkure Twistkeen, a modern twist on namkeens in a...
Reimagining traditional Namkeens like never before, PepsiCo India recently announced the introduction of a new category in the salty snacks industry with Kurkure...
Tropicana, the world’s number one packaged juice brand, known for its delectable 100% juices and fruit beverages, today announced the launch of the...
Jubilant FoodWorks today announced PepsiCo as its new beverage partner for Domino’s Pizza India. As part of the partnership, the PepsiCo...
Friendship Day film by Lay’s encourages people to log off and immerse themselves in real time experiences Lay’s, world’s favorite potato chip brand,...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
Kurkure khul jaye toh Multigrain bhi tasty ban jaye Kurkure, the iconic Indian snacks brand, launches its new TVC showcasing the newly launched ...
Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...
Pitch CMO summit 2018 Delhi chapter, took place on Thursday at The Leela, Gurugram. Top brands like Onida, Paytm, VIP Industries, Aditya Birla Capital, Bacardi,...
The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...
Quaker Oats redefines the ‘real fit’ with its new ‘Fuel for the Real Fit’ campaign, which celebrates everyday athletes with a zest...
Cumulatively the top 10 ads clocked 190 million views YouTube released the Q1’18 India Ads Leaderboard, a list of...
PepsiCo India’s flagship snack brand Kurkure is reinvigorating the collect category with launch of Kurkure Multigrain with Power-Grain Ragi, catering to the rising trend of...
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Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...