Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance
The campaign has been created by Ogilvy India
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The full-scale relaunch is expected within a month, according to highly placed sources
At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement
At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
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At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through...
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In this role, Dorelle will drive the agency’s strategic expansion, strengthen its market position, and spearhead its next phase of innovation and growth
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Releases special anthem - "Jam ke soyenge, tabhi toh jam ke dhoyenge” emphasizing how adequate sleep and rest boosts performance
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The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...
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Rexona will be the Official Freshness Partner with the Mumbai Indians women’s team at the T20 women’s tournament
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
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Prior to this, Suchismita Ganguli was Director of Marketing and Communication with Good Glam Group
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on...
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation,...
In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to ensure that such tragedy does...
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
The conference will be followed by the Pitch Best CMO Awards
Satish Nandgaonkar, who was 53, complained of chest pain shortly before his demise
Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits
'This journey stands as a testament to the seamless synergies we share,' said Mumbai Indians' spokesperson
Zomato brought a smile on everyone’s faces as it took over the PSA system in the Mumbai Metro recently
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
Prior to this, Saurabh Dahiya was with VMLY&R as Head of Strategy & Planning
Special Cricket Edition Debit & Credit Cards for MI Fans Kotak Mahindra Bank Ltd (KMBL) today announced that it is the proud official partner of...
Usha will also launch a unique digital campaign, featuring select players Usha International, one of India’s leading consumer durables company continues its association with five-times...
One of India’s leading DTH operator and Pay TV platform defines its new brand purpose with a new brand campaign “Iss khidki ko khol dala...
The partnership marks DHL Express’ first-ever cricket franchise sponsorship, worldwide DHL Express, the world’s leading international express service provider, has come on board for the...
South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...
We are excited to meet you; health, security, and wellbeing are the priority, which is why customers must pre-register at the IKEA India...
The Group maintained that the publications will continue to have a strong digital presence Times Group has announced that it will be shutting down production...
Some OOH owners shared that they are now appealing for an extension of the waiver till August...
The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021 After months...
Center fresh, the flagship brand of Perfetti Van Melle India, has been synonymous for enabling social confidence through fresh breath over the years....
The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases,...
As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee...
Taneira, the youngest brand from the House of Titan, continues to expand its successful retail journey in India, launches its first flagship store in Mumbai....
Samsung, India’s largest and trusted consumer electronics brand, has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging...
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect...
Aims to support 48 hospitals, impacting 9600 healthcare and medical staff, and more than 65,000 public service personnel As the need to step...
Standing in solidarity with the country’s coronavirus warriors, Burger King India extends support to frontline health care workers. Earlier this month, Burger King...
The Future of Your Used Bottles Lies in Your Hands ‘Bottles for Change’ an initiative by Bisleri is all set to...
New year's is an exciting time! It is the time to share smiles, warm hugs with friends, staying up all night reminiscing...
Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...
A perfect example of how the Out-of-home industry is moving beyond just brand awareness; catering to different segments of marketing which results in direct customer...
Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...