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Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as Executive Creative Directors and were later....
The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why....
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet....
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due....
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent....
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....
The pilot for a paid subscription may be rolled out in mid or late 2024
The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'
