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Marketing Moments
Reliance-Disney merger a threat to Google-Meta duopoly?

Post the merger of Viacom18 and Disney Star, the new company is expected to command more than 40% of TV....

By Sonam Saini

Marketing Moments
Digital CAC on the rise: How are D2C brands keeping...

Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has....

By Sohini Ganguly

Marketing Moments
Should marketers be worried about Meta's updated targeting policy?

By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact,....

By Sohini Ganguly

Marketing Moments
Meta’s ad revenue surges 24% YoY for Q4

The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion

By Sohini Ganguly

Marketing Moments
Zee-Sony break-up: Will other media biggies now band together to...

Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta....

By Aditi Gupta Sonam Saini

Marketing Moments
Google+Meta’s ad revenue surpasses TV industry figures

While the TV industry relies on large advertisers, SMBs are driving the tech platforms' ad growth, say experts

By Kanchan Srivastava

On The Move
Sheryl Sandberg to log out of Meta’s board

Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022

By Team PITCH

Marketing Moments
L&K Saatchi & Saatchi unveils Hero’s Karizma XMR with 'Live...

The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country

By Team PITCH

Marketing Moments
WhatsApp banned 71 lakh accounts in India in a month

As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were....

By Team PITCH

Marketing Moments
WhatsApp banned 71 lakh accounts in India in a month

As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were....

By Team PITCH