Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...
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Alok Lall has penned an emotional note following a farewell party hosted by Perfetti Van Melle
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Ida Rezvani comes with 20+ years of client leadership experience working at Publicis and Dentsu
Prior to this, Mel Arrow was the Chief Strategy Officer at the agency
Prior to this, PK Anil Kumar was with McCann Health as Creative Head & ECD
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Both holding groups currently operate three leading creative agencies each in India. But can all six continue to function independently? And where does Omnicom Advertising...
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Sambit Mohanty will take on dual responsibilities as both the Business leader and Creative Head of the Bangalore office
The campaign’s TVC has been conceptualised by McCann World Group
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Fahad Mugharbel appointed Social Media Director and will be based in Riyadh
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Prior to this, Sai Chaulkar held the role of Brand Services Director at the company
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Profits surged by 30%, with the company reporting a net profit of Rs 32 crore for the period
Prior to this, Nadia Miranda was with Memac Ogilvy as Strategy Director
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Prior to this, Suchismita Ganguli was Director of Marketing and Communication with Good Glam Group
The impressive wins for India came across two categories - Outdoor and Health & Wellness
Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut
Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree
India bagged 3 shortlists in Glass: The Lion for Change category at Cannes Lions 2024 from among 165 entries
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Srijib Mallik has more than two decades of experience in advertising, marketing, and venture capital
The account was won following a multi-agency pitch
McCann creates new campaign with the actor asking the nation to come together and pledge to build inner strength & fighting spirit in these uncertain...
Wild Stone CODE - male grooming-personal care brand from the house of McNROE Consumer Products Pvt Ltd - recently launched its brand new...
Superior and correct nutrition is the secret to your dog’s energy levels! Dogs are a bundle of energy and are often looked at...
OLX, India’s No.1 classifieds platform, unveiled its new marketing campaign with the brand promise of creating win-win exchanges on the platform. The brand promise...
At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media...
With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make...
The world of communication as we know is transforming rapidly. Gone are the days when a brand could rely on unidirectional communication to a captive...
Perfetti Van Melle India has launched a new communication campaign for their lead jelly brand Alpenliebe Juzt Jelly highlighting the Bear and Bottle...
Alpenliebe, the flagship candy brand of Perfetti Van Melle India, has launched a new campaign: ‘Alpenliebe Ghuley toh Dil Milein’. The TVC is...