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Marketing Moments
Are advertisers tightening their purse strings due to elections?

Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be....

By Kanchan Srivastava

Marketing Moments
Braving headwinds, broadcasters see an H1 of mixed performances

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which....

By Sonam Saini

Marketing Moments
Elections 2024: News channels expect 25-30% jump in ad revenue...

Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls

By Chehneet Kaur Sonam Saini

Marketing Moments
Goafest 2024 from May 29-31 in Mumbai

The relocation has been done in consideration of the Lok Sabha elections

By Team PITCH

Marketing Moments
As Lok Sabha elections begin today, marketers vote for vernacular...

Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond....

By Shantanu David

Marketing Moments
Goafest venue moved to Mumbai due to Lok Sabha polls?

A news report says that the 17th edition of the annual event will now be a two-day fest instead of....

By Team PITCH

Marketing Moments
The election report: Has focus on local issues given news...

According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and....

By Chehneet Kaur

Marketing Moments
Ayushmann Khurrana to urge youngsters to vote in Lok Sabha...

Ayushmann Khurrana is also UNICEF’s National Ambassador for India

By Team PITCH

Marketing Moments
Why are news publishers losing web traffic now?

India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist....

By Kanchan Srivastava

Marketing Moments
LS passes Press & Registration of Periodicals Bill; listing new...

There is no requirement of furnishing any declaration before the local authority or its authentication by the local authority

By Team PITCH