Now, media industry will have only one opportunity every five years to capitalize on election-related ad spending, compared to the current system where state polls...
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by...
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
Ad rates too typically go up 40-50% during elections, say industry experts
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government...
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
The relocation has been done in consideration of the Lok Sabha elections
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
A news report says that the 17th edition of the annual event will now be a two-day fest instead of three, scheduled for May 30...
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
Ayushmann Khurrana is also UNICEF’s National Ambassador for India
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and...
There is no requirement of furnishing any declaration before the local authority or its authentication by the local authority
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
As per media reports, the move comes as a relief for WhatsApp and Telegram as the communication service providers will be out of the scope...