Under the renewed mandate, Wavemaker will continue to lead Reckitt’s media strategy, planning and buying, while also heading the newly awarded e-commerce mandate.
Rahul Shivshankar, Editorial Affairs Director, said that Kasiviswanathan brings deep editorial experience, a strong command over live news
Out-of-Home advertising prepares for a year where strategic alignment, disciplined measurement and immersive engagement set the pace
From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth phase.
Brands recalibrate strategies with disciplined spending, retail focus and value-led offers as demand moderates
From attribution challenges to AI-driven optimisation, 2025 reshaped how brands measure effectiveness and plan for growth in the evolving digital landscape
After a breakout 2025, retail media is set to evolve from a performance channel to a strategic core, redefining how brands plan, measure and connect...
Senior executive to lead integrated enterprise growth across device, infrastructure and services units from March 2026
As the Omnicom–IPG merger moves into execution mode, India’s ad industry braces for consolidation, leadership shifts and market realignment.
The homegrown beauty brand marks its first full-scale film integration, blending product placement with pop-culture storytelling
CEO Florian “Flo” Adamski outlines a new operating model, leadership shifts, and integration roadmap as the combined network begins major restructuring.
Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with AI, VR, UGC and Short...
The film featured a bevvy of luxury brands such as Rolex, Apple, Range Rover and the like integrated into the story of a rich family
Pankaj Tripathi puts his charm and reliability behind Zee Cinema and ACC Cement’s unique integration Zee Cinema successfully ties up with ACC Cement to highlight...
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...
With this integration, merchants will be able to offer greater convenience, speed and payment mobility to their consumers PayU has collaborated with Google Pay to...
Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration The pandemic...