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Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of....
Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by....
As per reports, major advertisers are considering to reduce spends on Google's third-party ad network
The tech giant has agreed to pay 100 million Canadian dollars every year to news publishers in the country
While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could....
She served as Country Manager - Data & Digital Media at the agency
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent....
Khosla has been with the tech major for two years
Generative AI took centre stage at the ninth edition of the annual flagship event of the company in the country
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
