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Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least....
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus....
The company said ad sales for Google's YouTube video service has increased 4.4%
Chinnappa was with the tech major for 13 years
Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American....
Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business....
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of....
Terms of YouTube’s TrueView ads appear to be misleading and 'third party' audit is also questionable, according to the Adalytics....
Over 80% of YouTube’s ad placements on third-party sites violated promised standards and advertisers might not be getting what they....
In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital....
