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Google India has reported gross ad revenue of Rs 28,040 crore in FY23
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads....
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared....
Virginia Sharma was earlier Head of Marketing-Google Cloud India
Google has reportedly settled the lawsuit with the plaintiffs who sought damages to the tune of at least $5 billion
Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention
The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say....
With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google....
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue....
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
