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The campaign film showcases two families from distinct backgrounds, each navigating their unique path to home ownership

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...

Madison Media Sigma will be responsible for The Sleep Company’s traditional media mandate, including TV and Print

This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company said

This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem

With FMCG, beauty and skincare brands emerging as big adopters of AR, marketing experts share how tech is accelerating customer engagement

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...

Robust infrastructure & growth of transit media flavoured with local cultures and quirks is driving OOH in the southern metros and beyond, share industry players

What makes the world pivot towards Google and its offerings? Not product superiority say antitrust advocates, but underhanded tactics to keep a stranglehold on the...

Collaborates with influencers Juhi Godambe, ShivShakti, & Vagmita Singh

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth...

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity

Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen...

The CEO and Co-Founder of Snap engaged in a fireside chat with Snap APAC President Ajit Mohan at the company’s inaugural APAC AR Day in...

The group called for the removal of Shankar Aggarwal and Rashmi Aggarwal who are independent directors

The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them to regain consumer trust, say...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Bringing in the season of love in a unique, heartfelt and innovative way, NESCAFÉ Ready to Drink packs unveiled an innovative Augmented Reality experience on...

According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character insulting a Dalit person have...

The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise Detroit-based automobile giant General Motors...

At the board's 89th Annual General Meeting held in Ahmedabad, it also announced the appointment of Rajeev Shukla as VP of BCCI The BCCI has...

The two will now report to Disney CEO Bob Chapek Disney has named Alan Bergman the content chairman and Alan Horn the CCO of Disney...

Google unexpectedly faced an 'authentication system outage', which led to login issues at the user end Google services, including Gmail and YouTube, which unexpectedly faced...

The brand has introduced a wide range of fans across ceiling, pedestal, table, exhaust, decorative, portable and wall variants Syska Group today...

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India,...

Some OOH owners shared that they are now appealing for an extension of the waiver till August...

The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021 After months...

While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect...

For an average smartphone user in India, it is fairly tough to imagine life without mobile applications. Putting a context to this, the first mobile...

In a fast and dynamic competitive environment brands are finding innovative and interactive ways to reach out to consumers. Using the concept of Augmented Reality...

This collaboration has been enabled by UM India along with Snapchat’s creative partner Superfan.ai Snapchat has collaborated with Spotify to bring the Gateway of India...

As per Securities and Exchange Commission, Comscore and Serge Matta have agreed to pay penalties of $5 million and $700,000 respectively The Securities and Exchange...

The #FeelTheFizz media campaign to have a budget of Rs. 100 Cr. for 2018 Parle Agro, the largest Indian...

BigMuscles Nutrition, India’s fastest growing nutritional supplement brand, has appointed L&K Saatchi & Saatchi (an integrated communications agency and part of Publicis Group)...

Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores have plateaued in recent years,...