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Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of....
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in....
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption....
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and....
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms,....
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the....
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers....
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will....
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability....
