Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns
Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes...
Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns
.jpg)
The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee...
.jpg)
Donald Trump’s campaign was marked by its heavy reliance on pure social media, especially Elon Musk’s X
TMTG’s inception was shaped by Trump’s criticisms of mainstream media
According to multiple reports, while Kamala Harris spent about $27 million on Google and Meta platforms combined, Donald Trump has shelled out nearly $8.6 million...
While they can't dictate who sits in the Oval Office, celebs have been leaving an indelible effect on their candidates' election campaigns
.jpg)
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads
.jpg)
Industry observers shared the early start of the festive season has provided a momentum for the elevation of ad rates with durables, auto, and lifestyle...
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for...
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players...
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by...
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid...
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow...
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
Ad rates too typically go up 40-50% during elections, say industry experts
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...
The relocation has been done in consideration of the Lok Sabha elections
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
Readers can explore facts about India’s political heritage through various segments within the app
A news report says that the 17th edition of the annual event will now be a two-day fest instead of three, scheduled for May 30...
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL...
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and...
Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore; industry observers attribute the rise...
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry...
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
Industry experts cite reduced spending by key categories and increase in input and distribution costs as major factors for the sector’s sluggish growth
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates
Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule
The bill is likely to be addressed after next year's general elections
The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence Twitter...
Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single...