dp

Nutritionists like Rujuta Diwekar and Pooja Makhija are widely followed for their practical, locally rooted diet advice

The draft rules aim to operationalise the DPDP Act passed in August 2023, addressing key areas such as consent management, data localization, and data breach...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources

Brands across spectrum jumped at the chance to connect with fans on an emotional level, transforming the event into a vibrant marketing playground

Rule 10 of the act, which mandates Verifiable Parental Consent for minor’s data is ‘too little, too vague and too late’ say experts

Experts say while the Act enforces stricter protocols for data collection, it also presents an opportunity for brands to embrace a more ethical and transparent...

Mona Jain has over three-and-a-half decades of experience in the media and advertising industry

With stringent provisions aimed at safeguarding personal data, these rules will compel advertisers to recalibrate their strategies, focusing on transparency, user consent, and data minimization

A key issue under consideration is Clause 15(1) of the Interconnection Regulations, 2017, which pertains to the audit requirements for DPOs

Demonetisation, GST implementation and pandemic created disruption in the economy and in each instance, AdEx growth fell disproportionately, statistics reveal

Industry experts weigh in on the implications of the new update noting that it could enhance user engagement and allow creators to focus on storytelling...

Industry insiders say there are concerns that unchecked competition from streaming services could jeopardise the traditional cable and DTH markets

Owen Roncon, Chief of Business - Live Events, BookMyShow, shares that live entertainment & performance acts are now a mainstay in India's socio-cultural fabric, and...

Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends...

The tedious process of securing tickets on BookMyShow have left fans high and dry with many complaining about the erratic booking system

Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers

Union minister Ashwini Vaishnaw said on Monday that the framework for the Digital Personal Data Protection Act is ready

DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to...

While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and...

I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage

TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility and retain consumers

TV9 Telugu, Saakshi TV, 10TV and NTV among news channels that were off-air since June 6 in Andhra Pradesh

In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution fee only on ensuring 90-95%...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...

One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act Amidst talks of a new...

Gauved Sambrani Dhoop Cup available in Guggal and Loban purifies the environment MDPH group,  exporter of incense stick under the brand name of...

Boat teamed up with popular Designer Masaba known for her quirky prints at Lakmé Fashion Week 2020 and unveiled a line of colorful...

The Diwali Express Offer is valid from October 19th, 2020 to November 14th, 2020 Blue Dart (a part of Deutsche Post DHL Group)...

Vishveshwar Jatain, Marketing  Manager, AdPushup lays the case how partnering with an ad revenue optimization platform can help publishers accelerate their revenue growth What does...

Blue Dart, India's leading express logistics service provider and part of Deutsche Post DHL Group (DPDHL), operates 6 dedicated Boeing 757 freighters each with a...

Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota...

Foodpanda, India’s fastest growing food delivery company, today announced the launch of its delivery network in 30 additional cities, taking its presence to...

Foodpanda, India’s fastest growing food delivery company today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic...

Foodpanda, India’s fastest growing food delivery company, has partnered with OMI, the Outdoor agency arm...

Releases three quirky campaign films for ‘The Crave Party’; to be featured on social and digital platforms Foodpanda, the food delivery...

Myntra has acquired Witworks, a Bangalore based technology start-up, focussed on producing smart wearable devices and their underlying software. As part of the acquisition, Myntra...