How Coldplay concert turned into a marketing para-para-paradise

After the buzz of the Diljit concert, where brands redefined how to capture attention, Coldplay 's much-awaited India tour took the game to the next level. With stops in Mumbai and Ahmedabad, it wasn’t just music lovers who showed up in droves—it was a golden ticket for advertisers and marketers to make their mark.

Tickets ranging from ?5,000 to ?40,000 turned the concerts into an economic and cultural spectacle. Brands jumped at the chance to connect with fans on an emotional level, transforming the event into a vibrant marketing playground brimming with creativity, innovation, and a sprinkle of Coldplay magic .

Disney+ Hotstar

Disney+ Hotstar partnered with Coldplay to live-stream their Ahmedabad concert on January 26, ensuring that fans across the country could experience the magic virtually. This collaboration elevated the tour’s reach, enabling fans who couldn’t attend in person to still enjoy the live performances.

Blinkit

Blinkit lit up the billboard game with a cheeky message: “You are 20 minutes away from magic.” A glowing yellow billboard with “Mumbai, it’s all Yellow!” creatively played on Coldplay ’s iconic hit "Yellow," capturing the excitement of concert-goers.

Naukri.com

Naukri.com joined the fun with billboards that cheekily encouraged taking sick leaves to attend the concert: “We know you’ve caught a Cold, enjoy your sick leave.” This witty take cleverly resonated with fans using "fever" as an excuse to attend the show.

Tinder

Tinder embraced its classic playful tone with billboards asking, “No one’s shoulder to sit on at the concert? Should’ve tried Tinder.” This campaign humorously tied in with the communal experience of concerts, making it relatable for singles.

Oreo

Oreo combined Pokémon, Coldplay , and its brand identity to captivate Gen Z and millennials. Launching a yellow Pikachu-themed pack, the brand went big with digital billboards that synced with Coldplay 's “Yellow,” cementing their role in creating concert buzz.

Jeevansathi.com

The matchmaking platform arranged VIP seats for singles at the Coldplay concert, each accompanied by humorous messages like, “If you’re sitting here, it means you have no one to Fix You.” These witty gestures added a fun element to the event for solo attendees.

MousseStruck

MousseStruck delighted fans traveling on exclusive Coldplay trains by distributing free cookies and brownies. This thoughtful gesture sweetened the journey for fans, adding a special touch to their concert experience.

BookMyShow

BookMyShow rolled out multiple collaborations to enhance convenience for concert-goers. Partnering with Cityflo, they provided private buses from locations like Goregaon, South Mumbai, Navi Mumbai, and Thane. They also collaborated with Uber for exclusive rides to DY Patil Stadium and worked with Indian Railways to operate special local trains for fans.

Tata Tiago

The Yellow Tata Tiago turned heads ahead of the Mumbai concert, adorned with Coldplay lyrics. This creative branding move aligned perfectly with the theme of "Yellow," becoming a fan-favorite moment.

Park+

Park+ set up special limited parking spots near the venue, easing the stress of finding parking for those driving to the event.

Flicka Cosmetics

Flicka Cosmetics added a glamorous touch by distributing free lipsticks to female concert-goers. This gesture not only delighted attendees but also positioned Flicka as a brand that celebrates music and style.

Flyyo offered shuttle services to help fans bypass traffic and reach the venue hassle-free, ensuring they didn’t miss a beat of the iconic concert.

With ticket sales, merchandise, travel, and food services contributing significantly, Coldplay ’s India tour is estimated to have generated over ?500 crore in economic activity. The participation of brands amplified the event, turning it into a multifaceted celebration of music and marketing brilliance.

This concert showcased not just Coldplay ’s magic but also the creativity of brands leveraging cultural moments to connect with their audiences in meaningful and unforgettable ways.