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Sai Ramana Ponugoti, CEO, Piramal Consumer Healthcare, tells us how Lacto Calamine is rewriting its legacy for a new generation

To drive this initiative, Eurogrip has partnered with leading content creators and automotive personalities including Sunny Gajjar, founder of XBHP, and Rajini Krishnan, acclaimed motorcycle...

The film has been conceptualised by the advertising agency Young and Hungry and the production was helmed by Lucifer Circus

In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans...

Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach to the latest IPL tournament and its broader implications

According to highly places sources, the deal is valued at Rs 200-250 crore

However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues

e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy...

Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024

Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications...

The two-film campaign shows the emotional aspects of what goes behind every claim

According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh

Rahane's appointment comes ahead of My11Circle’s plan to launch a brand-new campaign in April as a tribute to cricket-lovers Games24x7, India's leading online gaming company,...

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing...

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s...

The LPL is scheduled to kick-off from 26th November till December 16, 2020 In a major boost to the inaugural edition of the Lanka Premier...

Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put...

Only Much Louder’s Circuit #SitDown Comedy Festival goes digital with Paytm Insider. Re-creates studio audiences for comedy artists performing live from their homes...

- Brought to India by BookMyShow, BAZZAR will open shows to the public from November 15, 2018 onwards in Mumbai...