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Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability....
Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and....
Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and....
The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources
In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm....
The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
The partnership marks the pharmaceutical company’s entry into alternative content formats
Some best moment marketing posts from the usual players of the brandverse
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of....
