Ogilvy India won a Gold Lion at Cannes Lions 2025 in the Social & Creator Lions category
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From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook,...
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Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates...
The new campaign ‘Don’t Rush It’ encourages consumers to immerse themselves in the richness of the present by embracing Intense Bournville Dark Chocolate
As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats
The campaign introduces the thought of AI getting faster to the extent that humans will struggle to keep pace, making it increasingly harder for people...
Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’
From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out
Our pick of the most creative and impressive ads between January 16 and 31
Our pick of the best ads between January 1 and 15
The campaign has been conceptualised by Ogilvy India
The new Cadbury 5 Star ad titled 'Elevator' has been directed by Prasoon Pandey
The new ad titled 'Elevator' has been directed by Prasoon Pandey
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From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands
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In a world where AI is making everyday jobs easier, Cadbury 5Star recognizes the need to help people skill themselves in the most important expertise...
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure...
#MyBirthdaySong is a campaign created by Mondelez India's partners Ogilvy and Wavemaker
The much-loved chocolate brand brings back Alia Bhatt as the brand ambassador Cadbury Perk, one of Mondelez India’s iconic and fun brands, is all set...
Apart from just Cadbury Dairy Milk Silk, OREO and Cadbury 5Star, are also celebrating V-Day in their own unique ways Mondelez India, the makers and...
The #OreoPlayPledge campaign has been created by conceptualised by Publicis Group Building on the proposition to bring families closer by encouraging playful connections, cookie brand...
All you have to do is say “Ok Google, eat a 5Star” to activate the ‘do nothing mode’ and meet your latest tech-pal
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more India is clearly...
From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival...
Leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes, to give them the much-needed geo-targeted visibility, among...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., has announced the launch of...
India's best-selling chocolate brand, Cadbury Dairy Milk has replaced its logo with the words 'Thank You'. The domestic help, the driver, the...
Mondelez is giving consumers their most loved taste in a cookie Consumers of today world-over are relishing chocolate in different avatars especially within...
Mondel?z International is taking forward Oreo’s special ritual of ‘Twist, Lick, Dunk’ by expanding its trajectory in India with the launch of Oreo Cadbury Dipped...
Cumulatively the top 10 ads clocked 190 million views YouTube released the Q1’18 India Ads Leaderboard, a list of...
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A handy guide