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As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and....
#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is....
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and....
Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of....
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand....
After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May....
Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in....
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow....
