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New survey shows rising dependence on quick commerce platforms, increasing order frequency, and shifting consumer behaviour across categories

Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills

With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help...

As per the company's exchange filings, Rinshul Chandra will be pursuing new opportunities

While the corporate entity changes to Eternal Ltd, the Zomato brand and app will continue to operate as usual

Brands across spectrum jumped at the chance to connect with fans on an emotional level, transforming the event into a vibrant marketing playground

The intense quick comm race has been unfolding not only on roads but also on social media platforms where leading players are battling it out...

In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts

Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space. Q-comm players like Blinkit, Zepto & Swiggy Instamart are...

Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...

If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have...

A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab

Blinkit too finds a mention in the print ad

‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers

TIMEX is a American Brand wooing Indian consumers with its technology. It has always focused on brining the best experience to its consumers in India...