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The rising cost of convenience: How hidden fees are reshaping food delivery economics

The rising cost of convenience: How hidden fees are reshaping food delivery...

  • by Anuja Jain
  • September 10, 2025

Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills


India’s retail media networks turning into walled gardens?

India’s retail media networks turning into walled gardens?

  • by Team PITCH
  • April 09, 2025

With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help...


Zomato COO Rinshul Chandra steps down

Zomato COO Rinshul Chandra steps down

  • by Team PITCH
  • April 07, 2025

As per the company's exchange filings, Rinshul Chandra will be pursuing new opportunities


Zomato changes company name to Eternal

Zomato changes company name to Eternal

  • by Team PITCH
  • February 07, 2025

While the corporate entity changes to Eternal Ltd, the Zomato brand and app will continue to operate as usual


How Coldplay concert turned into a marketing para-para-paradise

How Coldplay concert turned into a marketing para-para-paradise

  • by Team PITCH
  • January 22, 2025

Brands across spectrum jumped at the chance to connect with fans on an emotional level, transforming the event into a vibrant marketing playground


How influencers are delivering results for India’s quick comm giants

How influencers are delivering results for India’s quick comm giants

  • by Shalinee Mishra
  • January 16, 2025

The intense quick comm race has been unfolding not only on roads but also on social media platforms where leading players are battling it out...


Quick comm race: Who finishes first? Who burns out?

Quick comm race: Who finishes first? Who burns out?

  • by Team PITCH
  • December 06, 2024

In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts


Quick disruptors: Will q-comm bite into e-comm’s ad business?

Quick disruptors: Will q-comm bite into e-comm’s ad business?

  • by Kanchan Srivastava
  • December 04, 2024

Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space. Q-comm players like Blinkit, Zepto & Swiggy Instamart are...


Why brands take the OOH route to virality

Why brands take the OOH route to virality

  • by Chehneet Kaur
  • August 27, 2024

Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...


Q-comm players plan foray into e-comm: Disruption in the cart?

Q-comm players plan foray into e-comm: Disruption in the cart?

  • by Sohini Ganguly
  • March 11, 2024

If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have...


Ayushman and AI come together for Agoda's newest

Ayushman and AI come together for Agoda's newest

  • by Team PITCH
  • March 06, 2024

A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab


Mere bhaiya ke function pe jalul-jalul aana: Zomato invites all for its 'wedding'

Mere bhaiya ke function pe jalul-jalul aana: Zomato invites all for its...

  • by Team PITCH
  • December 05, 2023

Blinkit too finds a mention in the print ad


What’s making OOH out of the world?

What’s making OOH out of the world?

  • by Tanzila Shaikh
  • August 09, 2023

‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers


The new TIMEX TVC encourages you to stay fit without compromising your fashion quotient

The new TIMEX TVC encourages you to stay fit without compromising your...

  • by pitchteam
  • November 17, 2017

TIMEX is a American Brand wooing Indian consumers with its technology. It has always focused on brining the best experience to its consumers in India...


Trending

  • Apple launches iPhone 17 series; India pricing revealed for iPhone Air and other models

    Apple launches iPhone 17 series; India pricing revealed for iPhone Air and other models

    • by Pitch Team
    • September 10, 2025
  • Goodby Silverstein & Partners names ad veteran Sarah Thompson as first CEO

    Goodby Silverstein & Partners names ad veteran Sarah Thompson as first CEO

    • by Pitch Team
    • September 10, 2025
  • Fashion designer Giorgio Armani no more

    Fashion designer Giorgio Armani no more

    • by Pitch Team
    • September 05, 2025
  • 74% Gen Z look to influencers for health tips: Ipsos Report

    74% Gen Z look to influencers for health tips: Ipsos Report

    • by Pitch Team
    • September 05, 2025
VIEW MORE

Marketing Moments

  • Anupama Ramaswamy elevated as Havas India MD, Chief Creative Officer

    Anupama Ramaswamy elevated as Havas India MD, Chief Creative Officer

    • by Pitch Team
    • September 03, 2025
  • RMG ban: Asia Cup to see dip in ad volumes?

    RMG ban: Asia Cup to see dip in ad volumes?

    • by Pitch Team
    • September 03, 2025
  • Antitrust case: Google doesn't need to sell Chrome, Android, rules judge

    Antitrust case: Google doesn't need to sell Chrome, Android, rules judge

    • by Pitch Team
    • September 03, 2025
  • Neha Ahuja elevated to Director, Growth – JAPAC at Spotify

    Neha Ahuja elevated to Director, Growth – JAPAC at Spotify

    • by Pitch Team
    • September 03, 2025
VIEW MORE

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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