Tags STORY
Marketing Moments
Lost in translation? The curious case of agencies and ASCI...

The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines

By Tanzila Shaikh

Marketing Moments
Best ads of the fortnight: JSW Paints brings back 'Sawalia',...

Creative spots that caught our eyes

By Team PITCH

BrandTalk
Pet parents want their lifestyle to reflect in their pets:...

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of....

By Team PITCH

Marketing Moments
Google to hike ad rates for festive season?

Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least....

By Shantanu David

Marketing Moments
Best ads of the fortnight: Brooke Bond's ode to chai,...

Our pick of the ads that impressed us between June 16 and 30

By Team PITCH

Marketing Moments
Threads vs Twitter: How they 'ad' up

Threads seemingly won the perception battle early on, even as Twitter threatens to sue Meta for 'misappropriation'. Experts wonder whether....

By Shantanu David

Marketing Moments
Meta launches Twitter rival 'Threads'

The new app is strikingly similar to Twitter but allows for longer posts

By Team PITCH

Marketing Moments
Meta's Twitter rival 'Threads' set for launch on Thursday

The platform will be linked to users' Instagram accounts

By Team PITCH

Marketing Moments
Pop-ups & polls: Brands going big on interactive ads?

Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and....

By Shantanu David

Marketing Moments
Best ads of the fortnight: Licious says 'sorry dads', Tata...

Our list of some of the best ads between June 1 and 15

By Team PITCH