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Marketing Moments
Establishing a culture of responsibility within the digital advertising community

With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate....

By Simran Sabherwal

Marketing Moments
Graphisads launches IPO on NSE Emerge Platform

The IPO, comprising 48,12,000 equity shares, attracted a robust response from investors

By Team PITCH

BrandTalk
We’re entering consumer engagement with chat experiences: Arun Srinivas, Meta...

The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why....

By Shantanu David

Marketing Moments
Twitter and Threads to face decline in 2024: Data.ai

Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report

By Kanchan Srivastava

Marketing Moments
Tata Play introduces Addressable Ads for linear TV

The feature enables advertisers to selectively segment TV audiences and serve different ads to different households

By Team PITCH

Marketing Moments
Google search ad controversy: Nothing too serious?

Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by....

By Shantanu David

Marketing Moments
Google under scanner for ‘placing’ search ads on illegal, risky...

As per reports, major advertisers are considering to reduce spends on Google's third-party ad network

By Team PITCH

Marketing Moments
How healthcare brands can recover from the ad violation malady

21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the....

By Team PITCH

Marketing Moments
Diwali ads: Love and homecoming at the heart of campaigns...

This year, brands aim to redefine what Diwali means beyond the celebrations

By Team PITCH

Marketing Moments
Happy birthday Shah Rukh Khan! The big return of Brand...

On King Khan's 58th birthday, we look his endorsement journey this year

By Team PITCH