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Marketing Moments
RuPay Unveils 'Link it, Foret it' Campaign at IPL 2024

Campaign to promote RuPay Credit Card on UPI

By Team PITCH

Marketing Moments
Meta expands payment options on WhatsApp to grow India business

The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'

By Team PITCH

Marketing Moments
Brands and the beckoning call of India's Digital Public Goods

Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that....

By Shantanu David

Marketing Moments
PhonePe emerges as the largest player on UPI merchant transactions

Captures over 42% of overall UPI P2M market share PhonePe, India’s leading digital payments platform today announced that it has....

By Team PITCH

Marketing Moments
PhonePe leads the digital payments market again

Processes over 970 million UPI transactions in February PhonePe, India’s leading digital payments platform today announced that it continues to....

By Team PITCH

Marketing Moments
UPI AutoPay goes live on Gaana

 Extends partnership with Paytm Payment Gateway for UPI AutoPay subscription services National Payments Corporation of India (NPCI) has announced....

By Team PITCH

Marketing Moments
This Valentine's Day OkCupid reminds every single hopeful romantic that...

 This is the second leg of OkCupid’s Love Is… campaign launched in November last year It’s that....

By Team PITCH

Marketing Moments
How ambient DOOH rose to the occasion in a pandemic...

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to....

By Noel D'souza

Marketing Moments
OkCupid’s Latest Digital Campaign ‘Love Is…’ Encourages Indian Millennials to...

Conceptualized by Taproot Dentsu, the campaign features four short films and a consumer VoxPop that celebrate the unique definition of....

By Team PITCH

Marketing Moments
‘PhonePe saw 925 mn transactions with 50% increase in user...

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform....

By Nafisa Shaheen