whatsapp

WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume

According to the company, neither Meta nor WhatsApp can access the content of the messages or the summaries

Pooja Sharma, VP – Presales, Solutioning & Customer Experience at ValueFirst, spoke at the Pitch CMO Summit 2025 on WhatsApp's 'unmatched scale and daily relevance'

WhatsApp has enabled users to add music clips to their Status updates. This feature allows for the inclusion of 15-second audio snippets alongside photos or...

2024 was pivotal for message marketing in India as brands embraced innovation and personalisation to engage their customers with SMS, RCS and WhatsApp

Marked by substantial revenue growth and strategic advancements across its platforms, Meta continues to be an indispensable partner for brands

Enterprises small and big benefited greatly from WhatsApp's innovations that enabled them to communicate, transact and build relationships with customers

YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained,...

Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India

The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts

As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed

As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed

WhatsApp head Will Cathcart emphasised that these ads won't appear inside chatboxes

The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'

Singh educates viewers on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock, screenshot blocking for view once...

Our pick of the ads that impressed us between June 16 and 30

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service The debate on whether...

WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...

The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp is caught in a catch-22...

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users...

WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...

Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die...

Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's new privacy policy has opened...

The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy Facebook-owned messaging service WhatsApp has...

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...

Payments is designed with a strong set of security and privacy principles, including entering a personal UPI PIN for each payment Starting today, people...

WhatsApp has introduced disappearing messages. Making the announcement, the company in a statement said, "Today, WhatsApp messages often live on our phones forever. While it’s...

Facebook has also said it will add a shopping button on WhatsApp that will be functional in India later Facebook has said that it will...

With the lockdown and social distancing norms keeping customers at home, ŠKODA Auto India and PHD Media India have come together to launch...

Gearing up for an aggressive marketing agenda across its family of apps, Facebook expands its India leadership team Facebook today announced a new...

Jio was launched two years ago to empower every Indian with the power of data. In less than two years, Jio garnered a subscriber base...

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