Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences in pricing, positioning & purpose carved different trajectories...
By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth
'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio
Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp
Creative spots that caught our eyes
Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health
Starring Deepika Padukone, the campaign aims at inspiring a culture of sisterhood For over 85 years, Levi’s® has been obsessed with making the perfect...
The move highlights the brand’s increasing focus on women’s category For over 85 years, Levi’s® has been obsessed with making the perfect pair of jeans...
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...
MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report The Indian...