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Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Sources have confirmed with e4m that Saini will head the creative unit of the agency
While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups....
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers....
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and....
Prior to this, Saurabh Dahiya was with VMLY&R as Head of Strategy & Planning
CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'?....
This year, the industry saw big creative collaborations with tech, namely GenAI, AR and VR, leaving a deep impact on....
Growing user base, high community engagement, variety in content, bot-capability for automation, and community-centric approach make Telegram a great marketing....
The film featured a bevvy of luxury brands such as Rolex, Apple, Range Rover and the like integrated into the....
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of....
Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say....
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which is steadily bewitching Indian consumers
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea....
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about....
