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The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will....
The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up....
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability....
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and....
The brand was previously associated with DDB Mudra
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign &....
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say....
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their....
Singh, Marketing Director, Pernod Ricard India - Seagram's Whiskey, speaks about the brand's recent campaign and its marketing initiatives for....
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated....
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities....
e4m spoke to Ogilvy's Chief Creative Officer Worldwide and Executive Chairman India on the country’s performance at the just-concluded Cannes....
