Havas retains Swiggy's media duties account
According to Pitch Madison Advertising Report 2023, Swiggy spent Rs 250-350 crore on advertising last year. Food delivery platform Swiggy India has retained Havas Media Group India for its media duties, say sources. The company called for a review of its media duties account in September this year.
As earlier reported by exchange4media, the account is valued at Rs 200 crore. The pitch process has seen participation from all big agencies.
Havas Media Group India won the account in 2016, following a multi-agency pitch.
Pitch reached out to Havas and Swiggy for confirmation of the news but is yet to get a reply.