TRAI mulling consultation paper on OTT issues: Report
The Telecom Regulatory Authority of India is planning to bring out a consultation paper for matters related to OTT players, says a media report. The regulatory body is looking to deliberate on MIB overseeing the content regulation and MeitY handling the carriage part, the report says. TRAI is also planning to discuss price parity between OTT video platforms and distribution channels like cable TV and DTH services. Live content on OTT can be brought under rules similar to the broadcasting sector, the report said quoting industry sources. In July this year, TRAI released a consultation paper on the regulatory mechanism for OTT communication services, and the selective banning of OTT services.
Tags : Consultation Paper Trai Ott Internet Advertising Internet Advertising India Digital Digital News Digital Ad Ad Campaign Campaign Digital Advertising Digital Ad Campaign Digital Campaign Digital India Digital Media