Radio saw 5 times rise in average ad volumes/day in Unlock compared to lockdown: TAM AdEx
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads
In the latest TAM AdEx report: ‘Mirroring Y 202o Radio Advertising report’ showcases the trends of Lockdown vs the Unlock period. This report has monitored 90+ Radio Stations (In association with RCS India). The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders (categories, advertisers & brands), city and state contribution on radio ads. The advertisements were released by advertisers which find the commercial radio a good medium to take their message to their preferred target audience.
The world has evolved due to the pandemic. The advertising industry saw a slowdown during the Lockdown Period. Since the Unlock, Businesses are trying their best to catch up with the changed market scenario. During the Unlockdown period, advertising on Radio saw significant improvement.
In the section: Advertising Snapshot during Unlockdown Period compared to Lockdown. It has been reported that the Unlockdown period saw 180+ hours of average ad volumes/day 5 times more compared to the Lockdown period. In this section, we have showcased the advertising scenario in Unlockdown compared to the lockdown period on radio medium.
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