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BrandTalk
Tata Motors is an Indian brand that customers take a...

Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand....

By Kanchan Srivastava

BrandTalk
Elections play a great role in reaching rural markets: Partho...

In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to....

By Kanchan Srivastava

BrandTalk
TV leads with 40% share in our media mix: Shashank...

From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting....

By Kanchan Srivastava

Marketing Moments
SBS Biotech, Maruti Suzuki, Kia top advertisers in Print during...

During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space

By Team PITCH

Marketing Moments
Auto sector revs up ad budget for festive season

Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers....

By Aditi Gupta

Marketing Moments
'History has shown data-led decisions have the highest probability of...

During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees....

By Team PITCH

Marketing Moments
Dentsu Impact and Maruti Suzuki launch the New 2021 Swift...

The film has been released on television supported by a longer edit on digital. Additionally, it is backed....

By Team PITCH

Marketing Moments
Maruti Suzuki launches “People Technology” campaign

“We don't just make cars. We call it People Technology” Spearheading revolutions since its inception, Maruti Suzuki India Limited launched....

By Team PITCH

Marketing Moments
Radio saw 5 times rise in average ad volumes/day in...

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and....

By Noel D'souza

Marketing Moments
Print media picks up pace in festive season with up...

As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times....

By Tasmayee Laha Roy