Casagrand onboards Kareena Kapoor as ambassador
Casagrand, a real estate developer of South India, has onboarded Kareena Kapoor Khan to endorse its largest residential community in Bengaluru - Casagrand Casablanca. In line with this, the company has also rolled out a 360-degree marketing campaign across print, online, electronic, and digital platforms, spanning across the country. “Central to this campaign, the brand has unveiled a refreshing TVC campaign titled "The Greatest Living Experience" that serves as a captivating ode to the project. Promising an unparalleled lifestyle of elegance and grandeur, the TVC witnesses the Actor emphasizing the Roman-themed project's impressive facilities, unique features, and colossal amenities that are set to redefine standards of luxury,” stated a press release.
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In the new TVC, Actor Kareena Kapoor Khan takes center stage, effortlessly embodying the essence of Casagrand Casablanca with her timeless charm and grace. The ad opens with Kareena draped in a stunning black dress, gracefully walking the red carpet. Boldly declaring, "The Greatest Living Experience", the headline sets the stage for a moment of awe as a colossal curtain unveils a radiant light, eliciting wonder from the Actor. She then unveils Casagrand Casablanca, presenting the lavish 27-acre expansive Roman themed property and its splendid amenities. Through her mesmerizing narration, viewers are transported into a realm where luxury knows no bounds, where every facet of the project exudes exclusivity and refinement.
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Commenting on the occasion, Ravichandran K, Vice-President of Marketing, Casagrand, said "We are happy to welcome Actor Kareena Kapoor Khan onboard as the face of our latest masterpiece in Bengaluru. Kareena embodies grace, elegance, and a timeless appeal that resonates with audiences across the nation. Her versatile talent, coupled with her magnetic charm, makes her the perfect fit to represent our project. As a style icon and a role model for millions, Kareena effortlessly embodies the essence of our ethos, bringing authenticity and credibility to our message. With her immense popularity and influence, we are confident that she will captivate hearts and minds, driving unparalleled engagement and resonance for our campaign. Together, we look forward to creating a compelling narrative that not only captures attention but also inspires and connects with our audience on a deeper level.”